A printed catalog designed to highlight the beauty and bespoke artistry of Dean & Deluca products.
As a part of the team at TheLab, we focused on partnering with Dean and Deluca’s corporate gifting concierge services to create a catalog that refined their legacy and increased revenue. I collaborated with creative directors, project managers and writers to create a timeless and classical piece that refreshed their B2B catalog. This involved planning and designing a new template for their content, and commissioning large full page imagery and photography that highlighted the products.
After meetings with the team and client, we decided to partner with a photo studio. This enabled us to create a library of images for their products that incorporated an editorial style with product shots for later digital use. Graphite illustrations and selective typography were paired with storytelling content that spoke to the elegance and history of these products.
