As Interactive Art Director at Scholastic I work on developing and designing products that continue to connect and enrich the lives of students, teachers and parents. My role involves product design, art direction, photo direction and visual design for over 24 individually branded websites and products.
I collaborate with cross-functional teams such as strategy and marketing to lead artistic concepts that translate the essence of the Scholastic narrative and brand into design.
My role:
- Work directly with our shareholders from high-level strategic direction to UI design details.
- I took the initiative to develop and establish in-house web accessibility best-practices, and guidelines for our sites to continue reaching all readers.
- Present design concepts to stakeholders and discussed as part of this process.
- Integrate design into new products and maintain brand consistency across all deliverables.
- Involved with planning new ways to bring value to new and existing materials in digital. This includes microsites, promotional campaigns and other assets.
- Work closely with our editorial teams to identify ways we can grow our product.
- Actively cultivate our team culture by curating and promoting Lunch and Learn workshops.
- Create best practices and systems for cross functioning teams between editorial, developers and marketing.
- Work closely with our engineering team to build the UI elements.
Teachers and Students: People, Purpose and Process.
Designs are made with the user experience in mind and were informed by visiting classrooms, and conducting interviews with the educators who use our products. Scholastic undertook a major redesign of all of the Classroom Magazine sites to create an user friendly experience.
The Scholastic brand entails marketing, microsites, e-books and the 24 classroom magazines.
A few of our measurable goals are:
- Create strong content hierarchy thus providing quicker access to monthly classroom magazine content.
- Increase use of products that improved the experience for teachers and students in and outside of the classroom with time saving solutions in the UX.
- Design new tools on the websites that integrate Google Classroom tools.
- Increase regional sales with our new products.
- Create systematic, time saving processes for internal workflow.
- Advocating for career growth for our team to learn new industry tools through workshops. This saves time and cost from outsourcing.
I provide art direction and create designs for marketing materials featuring diversified branded content. I also commission and art direct illustrations by Angie Garland for the digital experience.
Full design of the UI elements were implemented throughout the site.
New on boarding for the sign in module.
E-Books for the Early Childhood group.
